Raising Skilled Readers
Online Learning Community for Institute of Reading Development
Implemented two-tier community (free and paid) that would not only provide valuable content but also guide users toward premium offerings. My role was to create engaging, structured learning experiences, ensuring the content was digestible, action-oriented, and seamlessly integrated into the platform.
What We Did:
Developed Curriculum Maps and Project Roadmap
Outlining key learning objectives, progression paths, and engagement strategies.
Created Structured Mini Courses
Which provided quick wins for parents while strategically leading into premium content.
Designed Downloadable Resources
Including reading logs, book lists, and comprehension guides to complement course content and enhance user experience.
Built An Engagement Strategy
With discussion prompts, weekly polls, and challenges to keep parents actively learning.
Created Advanced Courses
Building out the premium tier while ensuring the paid courses went deeper, were structured and also results driven.
Developed A Content Release Schedule
Maintaining a consistent flow of valuable materials without overwhelming the users.
Results and impact.
A Structured, Scalable Learning Experience
Building That makes it easy for customers to engage with content at their own pace.
Strategic Content Layering
That nurtures users from free resources into premium course offerings.
High-Value Learning Materials
That encourage consistent participation and build user trust.